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The Art of the Science: Planning a Product Launch - 2 Years Out
The Med-TeXperts The Art of the Science series explores how leading medtech companies are implementing transformational omni-channel strategies for strategic planning. The series will continue monthly through December 2021, covering the following presentations:
The Voice of the Customer
Actionable Clinical Insights
Contract Acceleration
ROI Driven Marketing
High Yield Inside Sales
Clinical Brand Ambassadors
Strategic Planning: Putting it all together
Planning a Product Launch - 2 years out

In the Medtech Go-To-Market Series our panel of experts have catalyzed the success of startups to Fortune 500 companies using multiple revenue raising strategies. They will share specific examples of how they have enabled medtech companies to thrive through 2020’s challenges, by incorporating a variety of unique micro-marketing, corporate contracting, inside sales and clinical experience tools.

Dec 16, 2021 11:00 AM in Eastern Time (US and Canada)

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Ted Newill
President and CEO @Medical Device Success
Ted has over 35 years of experience as a successful medical device marketing, sales and operations executive. Many of the companies he worked for were start-ups and/or emerging growth companies with new concept technologies. He began his career as a sales representative for a division of the AHSC. He progressed through positions of greater responsibility at several medical device companies including marketing management, international sales management, VP of Sales, VP of Sales & Marketing and President US operations. Currently, Ted is the President and CEO of Medical Device Success. Medical Device Success is a consultancy that works with small to medium sized MedTech companies in the areas of strategic and tactical planning primarily in marketing and sales. An offshoot of his consulting is the Medical Device Success Podcast and Video Cast. And, he recently created a community called MedTech Leaders.
Skender Daerti
Founder & CEO @The Clinician Exchange (CE0)
Skender Daerti is Chief Executive Officer and Founder of The Clinician Exchange (TCX). An adept solution provider, Skender founded TCX in 2015 to be healthcare’s first Contract Experience Organization (CEO). TCX’s goal is to produce tailored clinical education experiences, utilizing the aggregate expertise of a network of 9,000 multi-disciplinary clinicians. Prior to TCX, Skender served as the Vice President of Sales and Marketing and Vice President of Enterprise Accounts for Medical Components, where he led the organization to a decade of record revenues and profits. With 15 years of healthcare experience preceded by 6 years in the finance industry, Skender has a keen understanding of healthcare economics and continues to develop solutions to enhance efficiency and effectiveness across the system. Skender holds a Bachelor of Science in Business Administration from Georgetown University.
Scott Alexander
CEO @Jairus Micromarketing
Scott Alexander is the CEO of Jairus Micromarketing. He has dedicated his life to developing, launching, managing, and selling innovative healthcare solutions and is passionate about sharing his deep expertise with others. Scott has driven rapid adoption of healthcare innovation from nearly all angles: as a developer, a marketer, an advisor, and as a healthcare administrator. His unique blend of first-hand experiences is unparalleled and allows us at Jairus to do what we do – help our clients win. Scott has degrees from the University of Georgia and Wake Forest University. He is named on nearly two dozen patents and patent applications in the field of healthcare. When not working, Scott spends his time chasing his four kids alongside his wonderful wife, Jody, and pretending to have hobbies other than that.
Mike Sperduti
CEO @Emerge Sales
Mike Sperduti, CEO of Emerge Sales is internationally recognized as the authority on Inside Sales, Sales acceleration and Qualified Lead generation. Mike's client list is a who's who of our industry including Medtronic, McKesson, Siemens Healthineers, GE Healthcare, Thermo Fisher Scientific and Beckman Coulter as well as hundreds of fast growing small and midsize companies. CEO's, Owners and investors count on Mike as a trusted advisor, consultant, trainer and outsource partner to build High Performing Inside Sales Programs. Mike's Inside Sales strategies have generated over 1 billion dollars in sales to Hospitals, Physician offices, Surgery Centers and Alternate Care Facilities.
Frank Ripullo II
Founder & Managing Partner @Excelerant Consulting
Frank is a highly accomplished senior executive, C-suite officer, consultant and entrepreneur with more than 20 years’ experience in healthcare, medical devices, and cyber-security. His greatest strength is envisioning “the big picture” as well as being skilled in business analysis, strategic planning, new product commercialization and corporate accounts. With his extensive experience in business development, Frank’s “sweet spot” is companies in the $1M-$100M similar-sector that are seeking new markets, product strategy development, scaling and accelerated growth.
Barbara Strain
Principal @Barbara Strain Consulting
Barbara Strain has 40+ years of healthcare provider experience across multiple specialties; clinical laboratory operations, disinfection, sterilization and safety. The past 2 decades her career focused on value analysis, GPO contracting, supply chain operations, surgical supply, linen services and equipment management.